We get better design when we understand our medium. Yet even at this late cultural hour, many people don’t understand web design. Among them can be found some of our most distinguished business and cultural leaders, including a few who possess a profound grasp of design—except as it relates to the web.

Prepare for leadership roles at the intersection of design and technology in Northwestern’s online MS in Information Design & Strategy program.Some who don’t understand web design nevertheless have the job of creating websites or supervising web designers and developers. Others who don’t understand web design are nevertheless professionally charged with evaluating it on behalf of the rest of us. Those who understand the least make the most noise. They are the ones leading charges, slamming doors, and throwing money—at all the wrong people and things. If we want better sites, better work, and better-informed clients, the need to educate begins with us.

In the UX world, we can use positive reinforcement in two ways. The first, if you are employing an unconventional design feature, a non-traditional navigation, or unfamiliar architecture, you can train your users to utilise it and master it by rewarding their interaction with it. The second, and much more widespread, application is to impose it on the platform as a whole. You are not forming a particular behavior or habit. You simply want to encourage continued and repeated use of the website or mobile app in general. To accomplish this, think back to interactions, the base unit of your platform.

Try to positively reinforce the key ones by rewarding the user when they complete them, ultimately cultivating a more engaging, enjoyable experience. These rewards do not have to be lavish or complicated. They may be as simple as giving the user a clear, concise confirmation that they have completed the interaction successfully. positive reinforcement is the mechanism behind positive interactions, the building block of your user experience.

Each interaction the user makes with your platform, no matter if it is as seemingly inconsequential as typing into the search bar or a major process like onboarding, is another brick in the wall of your experience.

Adding animations or interactions to icons, fonts, photos and buttons of a mobile UI interface always has a positive impact on the app users and give users more pleasant experiences. And this trend will also continue in the following 2018. Moreover, it is noteworthy that micro-interaction, which is initially introduced and highly recommended by Dan Saffer, will also be continuously developed and used by designers in the coming 2018.

Micro-interactions, which mean to add more interaction designs for some details of mobile app interfaces, allow users to communicate with apps easily and also get feedback soon. That is definitely a good trend which designers should follow to complete their mobile app UI design your propositions and add cool sound effects which greatly improves the user experience.

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